Marketing Manager

Advanced Selection Ltd has been appointed to resource for a Marketing Manager for its international manufacturing organisation located in the Southampton region.

Key duties of the position include:

To deploy web based and non web based lead generation tactics ranging from e-blasts, pay per click, exhibitions, mail shots, PR, web enquiries, webinars etc. to create qualified sales leads for the Sales Team across Europe, the USA and Asia. The candidate will be responsible for the planning and execution of the lead generation plans in line with agreed targets and within budget. To maintain the company CRM database, and fully utilise this resource to ensure continued demand within the existing customer base. Add functionality to the CRM and automation where necessary. Maintain the corporate website: up date & develop content. Manage external software developer and SEO specialist. Create foreign language sub sites optimized to capture leads in specfiic target countries. To liaise with channel partners across the world to communicate and co-ordinate best practice in promotional marketing. To ensure samples, sales aids, presentational materials and promotional ideas are available to all. To create and keep the company database of presentations and sales samples. Produce corporate and product and literature build image library and continue brand development. Development of graphics and design for adverts and trade shows, and manage external creative resource. Manage PR activities. To manage the PR & Marketing Assistant role.

This role is suitable for a highly motivated and ambitious candidate with professional qualifications in marketing and/or database marketing, with significant relevant experience of international business to business technical products.

The role will be measured against the number of qualified leads created, and the $/lead cost in their creation. Other objective based measures will be in place and the role carries a quarterly bonus element related to the measures.

An element of international travel in support of exhibitions and to communicate best marketing practices will be required.

To apply please send your CV to marc